Beijing Highlander Data Technology Co., Ltd. and its global affiliates, hereinafter referred to as “Highlander”, “we”, “us” or “our”, understand the importance of privacy to you and respect your privacy. Please read and understand this Privacy Policy, hereinafter referred to as “this Policy”, before submitting any personal information to Highlander. This Policy applies to Highlander websites, products and services that display or link to this Privacy Policy. In particular, this website is operated by Highlander, and Highlander is the personal information processor of the personal information collected through this website.
This Policy explains how Highlander processes your personal information. However, this Policy may not cover all possible data processing scenarios. Information concerning the collection of product- or service-specific data may be described by Highlander in dedicated privacy notices or supplementary statements issued for specific products or services, or in notices provided at the time of data collection.
This Policy is intended to help you understand the following:
How Highlander collects and uses your personal information
How Highlander uses cookies and similar technologies
How Highlander discloses your personal information
Your rights in personal information processing activities
How Highlander protects your personal information
How Highlander processes children’s personal information
Third-party providers and their services
How your personal information is transferred globally
How this Policy is updated
How to contact Beijing Highlander Data Technology Co., Ltd.
1.1 How Highlander Collects Your Personal Information
Personal information refers to all kinds of information, recorded electronically or by other means, that relates to an identified or identifiable natural person, excluding anonymized information. When you use Highlander's products and services or interact with us, we may collect your personal information. Depending on the products and services you use and the nature of your interactions with us, the specific types of data collected may vary. You are not required to provide personal information to Highlander; however, in certain circumstances, if you choose not to do so, Highlander may be unable to provide you with the relevant products or services, or to respond to or resolve your issues. Highlander collects and uses your personal information solely for the purposes described in this statement. The personal information we may collect includes:
1.1.1 Information You Provide to Highlander
(1) Personal contact information. When you contact us, provide feedback, suggestions, or inquiries, participate in our online or offline events, or subscribe to marketing materials, you may provide your contact information, including your name, company name, title, email address, phone number, etc.
1.1.2 Information We Obtain During Your Interactions with Us or Your Use of Our Products and Services
(1) Device and network information. We collect information about the devices you use when accessing Highlander's products and services, such as device type, device name or model, device identifiers, operating system type and version, browser type and version, screen resolution, language settings, IP address, internet service provider, and other technical information that may vary by product.
(2) Interaction records. Such information is submitted directly to us by you when you use our website, products, or services, or interact with us. This includes, for example, information requests you provide, including search queries or questions you submit for customer support, as well as records of your online or offline communications via phone, email, or event participation.
(3) Log information. When you use Highlander's products and services or view content provided by Highlander, we automatically collect and store necessary log information, such as the timestamp of each visit, pages accessed, client IP addresses, and event information such as errors, crashes, restarts, upgrades, among others.
1.1.3 Information from Third-Party Sources and Public Information
Where permitted by law, we may also obtain data from public or commercial third-party sources, or from publicly available sources. For example, we may purchase aggregated statistics from other companies to support our services.
Highlander may also collect and use non-identifiable data. Non-identifiable data refers to data that cannot be used to identify an individual. For example, Highlander collects aggregated statistical data, such as website traffic. The purpose of collecting such data is to understand how users interact with our websites, products, and services, enabling us to improve our offerings and better meet customer needs. Highlander may, at its discretion, collect, use, process, transfer, or disclose non-identifiable data for other purposes. We will make every effort to keep your personal information separate from non-identifiable data and use each type of data independently. If personal information is mixed with non-identifiable data, it will still be treated as personal information.
1.2 How Highlander Uses Your Personal Information
We may use your personal information for the following purposes:
(1) To respond to your interactive requests. When you visit our website, participate in online or offline events, request changes, or request information you have asked for, such as marketing materials, white papers, subscription to electronic newsletters, or contact us regarding any issues or product information, such as providing technical support, submitting feedback, suggestions, or inquiries.
(2) To recommend relevant content, products, or services. With your consent, we may send you information about products and services that may interest you; invite you to participate in Highlander events, including promotional activities, market research, or satisfaction surveys; or provide personalized content and services when you access online platforms such as websites and apps. If you do not wish to receive such information, you may opt out at any time by following the instructions in the text messages or other means provided.
(3) Other circumstances:
To troubleshoot errors when you choose to send us error details.
To protect the security of our products, services, customers, or users, and to implement and improve our loss prevention and anti-fraud programs.
To comply with and enforce applicable legal requirements, relevant industry standards, or our policies.
2.1 Cookies
To ensure the proper functioning of our website, we sometimes store small data files called cookies on your computer or mobile device. A cookie is a plain text file stored on your computer or mobile device by a web server. The content of a cookie can only be retrieved or read by the server that created it. Each cookie is unique to your web browser or mobile application. Cookies typically contain identifiers, site names, and some numbers and characters. Through the use of cookies, websites can store data such as user preferences or items in a shopping cart.
The purpose for which Highlander enables cookies is the same as that of most websites or internet service providers — namely, to improve user experience. With the help of cookies, websites can remember a user's single visit using session cookies or multiple visits using persistent cookies. Cookies enable websites to save settings, such as language, font size, and other browsing preferences on your computer or mobile device. This means that users do not need to reconfigure their preference settings each time they visit. If a website does not use cookies, it will treat the user as a new visitor every time they open a new page. For example, if you log in to a website and then navigate to another page, the website would not recognize you, and you would be logged out again. Highlander does not use cookies for any purposes other than those described in this policy. You can manage or delete cookies according to your preferences. For more details, please visit AboutCookies.org. You can clear all cookies stored on your computer, and most web browsers offer features to block cookies. However, if you do so, you will need to manually adjust your user settings each time you visit our website. For more information on how to change your browser settings, please visit the following links:
Internet Explorer, Google Chrome, Mozilla Firefox, Safari, Opera.
2.2 Web Beacons and Pixel Tags
In addition to cookies, we also use other similar technologies on our website, such as web beacons and pixel tags. For example, emails sent by Highlander may contain clickable URLs that link to content on the Highlander website. If you click on such a link, Highlander will track that click to help us understand your product and service preferences and improve customer service. A web beacon is typically a transparent image embedded in a website or email. With the help of pixel tags in emails, we are able to determine whether an email has been opened. If you do not wish for your activity to be tracked in this manner, you may unsubscribe from Highlander's mailing list at any time.
Your use of our website signifies your consent to the use of cookies, web beacons, and pixel tags as described above.
Highlander generally does not disclose your personal information externally, except in the following scenarios:
(1) Where certain services are provided by Highlander's authorized partners, Highlander may share your personal information with such partners as described in this policy. For example, when engaging partners to handle hotline inquiries, send emails, or provide technical support on our behalf, we require that partners use your personal information solely for the purpose of providing services to you on behalf of Highlander.
(2) We may disclose personal information among Highlander's affiliated companies. We will only disclose your information within Highlander's affiliates for specific, clear, and legitimate purposes, and will only share the information necessary to provide the relevant services.
(3) Highlander may also disclose your personal information to relevant law enforcement or other government authorities where required by applicable law or in response to legal proceedings. In certain jurisdictions, if Highlander becomes involved in reorganization, merger, bankruptcy, or liquidation proceedings, your personal information may also be disclosed to transacting parties.
(4) Highlander may also disclose your data where there is a reasonable need to do so, such as for the performance of contracts, or when we believe it is necessary and appropriate to prevent physical harm or property loss, or to investigate possible or actual illegal activities.
You should ensure that all personal information you submit is accurate. Highlander will make every effort to maintain the accuracy and completeness of personal information and update such data in a timely manner.
(Where required by applicable law, you may (1) have the right to access and obtain a copy of the specific personal information we hold about you; (2) request that we update or correct your inaccurate personal information; (3) object to or restrict our use of your personal information; (4) request that we delete your personal information; and (5) request an explanation of our personal information processing rules. If you wish to exercise any of these rights, please click here to provide feedback to us online. For security purposes, you may be required to submit a written request. We may refuse to process requests if we have a reasonable basis to believe they are fraudulent, unenforceable, or would infringe upon the privacy rights of others.
Where required by applicable law, when Highlander processes your personal information based on your consent, you also have the right to withdraw your consent at any time. However, withdrawal of consent will not affect the lawfulness and validity of the processing carried out prior to such withdrawal, nor will it affect the processing of your personal information based on other appropriate lawful grounds.
Highlander attaches great importance to the security of your personal information. We adopt appropriate physical, managerial, and technical safeguards to protect your personal information from unauthorized access, disclosure, use, modification, damage, or loss. For example, we use encryption technologies to ensure data confidentiality; we employ protection mechanisms to prevent malicious attacks; we implement access control mechanisms to ensure that only authorized personnel can access personal information; and we conduct security and privacy protection training sessions to raise our employees' awareness of the importance of protecting personal information. We make every effort to protect your personal information, but please note that no security measure is infallible.
We will retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Due to differences in scenarios, products, and services, data retention periods may vary. The criteria we use to determine retention periods include: the time required to complete the relevant business purposes (including providing products and services, maintaining transaction and business records, controlling and improving product and service performance and quality, ensuring system and service security, responding to user inquiries or complaints, issue identification, etc.); whether the user has consented to a longer retention period; and whether laws, contracts, or other requirements impose special data retention obligations.
Our products, websites, and services are primarily directed at adults. Without parental or guardian consent, children (minors under the age of 14) are not permitted to create their own user accounts. In cases where we collect children's personal information with parental consent, we will only use or disclose such information as permitted by law, with the explicit consent of the parent or guardian, or when necessary for the protection of the child. If Highlander discovers that it has collected personal information from a child without prior verifiable parental or guardian consent, it will take steps to delete the relevant data as soon as possible.
To ensure a smooth browsing experience, you may receive content or web links provided by third parties other than Highlander and its partners (hereinafter referred to as "third parties"). Highlander has no control over such third parties. You are free to choose whether to access the links, content, products, and services provided by third parties.
Highlander cannot control the privacy and data protection policies of third parties, and such third parties are not bound by this policy. Before submitting personal information to any third party, please carefully read and understand their privacy protection policies.
Highlander reserves the right to update or revise this policy from time to time. In the event of any changes to this Privacy Policy, we will notify you by publishing the updated version on the relevant websites. In the case of material changes, we may also provide notice through other appropriate means, such as posting a prominent notice on our website or sending you a separate notification.
If you have any questions, comments, or complaints regarding this policy or matters related to personal information protection, please click here. In general, we will respond within fifteen working days. If you are not satisfied with our response and believe that our processing of your personal information has infringed upon your lawful rights and interests, you also have the right to file a complaint or report to the relevant regulatory authorities, such as the cyberspace administration, telecommunications, public security, or market supervision and management departments.